Although the present ubiquity of Apple is well-known, how much do you know about its past? Just in time for Apple\u2019s 50th anniversary, author and CBS correspondent David Pogue tells the history of the iconic company: how it was born, nearly died, and was revived under the legendary Steve Jobs, and how it later became the most iconic brand\u00a0<\/u>in the world.<\/p>\n
On April 1, 1976, two men in their 20s, both named Steve, founded a modest startup. Their goal was to bring the power of computers to everyone. Over the next five decades, Apple revolutionized the tech landscape, introducing the public to many products that we use today and marrying technology with design.<\/p>\n
Marking this 50th anniversary milestone is\u00a0Apple: The First 50 Years<\/em>, a 600-page, definitive account of the tech giant.<\/p>\n At this very special event, author David Pogue will share what he learned from interviewing 150 current and former Apple executives, designers, and engineers. He\u2019ll reveal, for the first time, some amazing origin stories (Apple II, iMac, iPod, iPhone). He\u2019ll draw some counterintuitive but powerful lessons from Apple\u2019s unlikely rise, fall, and rise. 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